Gamification

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Wikipedia defines gamification as the strategic attempt to enhance systems, services, organizations, and activities in order to create similar experiences to those experienced when playing games, in order to motivate and engage users. 

Many new technologies, such as those employed by organizations like upstart brokerage Robinhood, utilize features designed to encourage investors to trade more often, invest in different products, or change their investment strategy. 

Successful investing and portfolio management generally require extensive research and a longer term approach.  The notion that you can turn investing into an addictive video game, making it an emotional activity, as opposed to a rational activity, is likely to end badly.

All comments and suggestions are welcome.

Walter J. Kirchberger, CFA

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