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Designer Coffee and Your 401k

Sigma Investment Counselors

December 9, 2016

According to the National Coffee Association, between 2008 and 2016, the share of 18-24-year-olds who said they had bought a gourmet coffee beverage the day before rose to 36% from 13%.

This may account for a Starbucks project to launch high-end coffee shops that would charge as much as $12 for a 12 ounce cup of coffee.

It may also be a contributing factor in the widely recognized deplorable national savings rate.

All comments and suggestions are welcome.

Walter J. Kirchberger, CFA®

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